Simternships!
Working through these Simternships has shown me that there is a lot more to social media marketing and posting than one would think. It is important to be posting on all social media networks, even if they aren't very popular, because they can still gain traction. But for the more popular ones, posting more frequently is very helpful.
I found out that I was very good at the organic social posts. I got first place for all of the first three Simternships. I looked at the stats a lot to help me with the time of day and the days of the week. And what to post. It made a lot of sense to me when it came to how those posts worked.
When it came to the other two sections, paid social posts and social media influencers, they didn't really make as much sense to me. No matter what I did when it came to the social media influencers, I didn't really make much money, or have as much reach. I did a bit better on the paid social posts, but looking back on it, instead of running a couple expensive posts, it would be more beneficial to have lots of less expensive posts running during a week. I just don't really understand what I was wrong when it came to the social media influencers. I tried all the influencers and some different marketing strategies. I sent someone a PR package and got no response at all. I know it wasn't guaranteed but it was a pretty expensive package so I was surprised. I was worried if it was too cheap, I wouldn't get any traction so I sent a more expensive one and it didn't really work. So, some of my budget was cut short on that round and I think I was in last place.
I feel like I learned some very good things from this Simternships, and I have some things to improve on but these were very helpful when it came to understanding marketing on social media and what all goes into it for these companies.
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