Marketing with Tik Tok

     I'm sure all of us use Tik Tok, or have used it at some point. It is such a popular social media app now, and they really have optimized marketing on the app! I know so many people that have bought items on Tik Tok Shop, just because someone makes a video about the product and adds the link to that item on Tik Tok Shop. Lots of creators also do PR hauls of what companies send them, or they make videos about what skincare and makeup products they use, or what clothes they like or even what food brands they like. Brands don't even have to ask creators to make videos or sponsor them, some creators just do it all on their own because they like to share their favorite products. And to be completely honest, I'm more likely to buy something someone recommends on Tik Tok if it isn't sponsored anyway. If a creator is passionate about it, they really do make me want to buy that item. 

    I've also noticed that Tik Tok is a much more informal place for brands. I often see specific brand's Tik Tok pages commenting on posts that they are related to or that they just like. The comments can be pretty funny too, they normally have something to do with the current pop culture or jokes our generation makes. And honestly seeing brands do fun things like this makes them see so much more personable. Duolingo is a great example of a brand that has capitalized on the jokes our generation started making about them.  Whoever is on their marketing team took the jokes about Duolingo and really ran with it. Just go look at their Tik Tok page. 

    Nutter Butter is also starting to target the generation below us. The things being posted on Nutter Butter's brand account I don't really understand because it is targeted at Generation Alpha now. But I will admit the videos are very intriguing and kind of fun to watch. 

    So many brands are now using Tik Tok as a way to make their company more personable and likable, and I think Tik Tok is the perfect app to use.